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About Us

The Luck E Boutique is a family owned and operated online boutique specializing in affordable and high quality modern clothing for women.  Each piece we carry is specially picked for you and ships out of central Wisconsin.  We so appreciate you visiting our website and supporting our small business! Please let us know if there is anything we can help you with!


Meet Our Owner:

Welcome to The Luck E Boutique! My name is Emily, also known as Emmy B, and I am lucky enough to call myself the owner of The Luck E Boutique.  I began my career in the retail industry in 2013 at a Fortune 50 retailer and when a move to central Wisconsin required a career change, I just couldn’t shake my love for shopping so The Luck E was born.  When I’m not working on the boutique, you will probably find me at a race track in the Midwest cheering on my dad in his dirt sprint car or rooting for our local asphalt race team.  The other things I love are the gym, 90s country music, and western fashion. In fact, from time to time you may see some western influence in the pieces we carry.